On June 6th, the “First Promotion Elite Capacity Enhancement Conference of Shaanxi Auto Heavy Truck” with the theme of “The Future Has Arrived, Work Together to Win” was successfully held at the 4S store of Shaanxi Heavy Truck Sales Company. The purpose of this conference is to comprehensively enhance the comprehensive capabilities of promotion elites in each marketing area and channel, change the promotion format of Shaanxi Auto, and boost the sales volume of Shaanxi Auto.
Against the backdrop of a sluggish market and fierce industry competition, Shaanxi Auto still maintains a strong growth momentum, with both sales volume and market share reaching new highs. As of May, the domestic civilian product sales volume of Shaanxi Heavy Truck is nearly 26,000 units, and the orders are nearly 27,000 units, with the market share exceeding 12.6% and an increase of 0.5 percentage points year-on-year.
As front-line marketing soldiers of Shaanxi Auto, the promotion elites shoulder the important responsibility of communicating with customers and have always worked meticulously for the market goals of Shaanxi Auto. They actively compete for customers, promote deliveries, continuously expand territory, provide attentive services to customers, and constantly enhance the brand competitiveness of Shaanxi Auto.
During the conference, the business managers of the marketing department of Shaanxi Heavy Truck Sales Company respectively shared and exchanged views on the current commercial vehicle market situation, enterprise advantages, promotion operation standards, digital marketing, etc. They accurately explored the pain points of users from multiple channels and perspectives, took the lead in laying out brand promotion strategies with a strategic vision leading the industry, continuously seized the commanding heights of brand shaping in the heavy truck market, focused on product value, and played a “combined punch” of brand reputation, once again refreshing the new height of brand promotion of Shaanxi Auto Heavy Truck.
The “Shaanxi Auto Heavy Truck Promotion Operation Center” emerged as the times require. The business managers of the marketing department of Shaanxi Heavy Truck Sales Company successfully signed strategic cooperation agreements with promotion specialists and channel promotion elites from the marketing areas of Jinan and Taiyuan on the brand promotion pilot. This innovative measure will further enhance the product experience value and establish a benchmark for Shaanxi Auto promotion.
Subsequently, Xu Ke, the leader of Shaanxi Heavy Truck Sales Company, presented honorary certificates to the annual promotion stars and channel promotion experts of Shaanxi Auto Heavy Truck market.
Product leadership, brand first. In the future, Shaanxi Auto Heavy Truck will continue to forge ahead hand in hand, sprint towards the high end of the brand promotion value chain, assist the enterprise in transformation and upgrading, enhance the brand reputation, and go all out to increase the sales volume of Shaanxi Auto.
The successful convening of this conference has injected new impetus into the development of Shaanxi Auto Heavy Truck. It is believed that with the joint efforts of the promotion elites, Shaanxi Auto Heavy Truck will achieve more outstanding results in the market competition.
Post time: Jun-25-2024
