In the highly competitive landscape of the global commercial vehicle market, Shacman, with its forward-looking “Country-Specific Strategy” for exports, has left deep and solid footprints on its overseas expansion path in 2024. It not only demonstrates the strong strength of China’s heavy-duty truck manufacturing industry but also injects powerful impetus into the global logistics and engineering construction fields.
Precise Customization: The In-depth Interpretation of “One Vehicle for One Country”
In 2024, Shacman Holding has carried out unprecedented meticulous work on the “One Vehicle for One Country” product strategy under the “Country-Specific Strategy”. Through in-depth market research and big data analysis of different countries and regions around the world, it has successfully expanded the product varieties to 597 models. This move aims to deeply match the unique geographical environments, industrial needs, and regulatory standards of various regions with a highly customized product matrix.
In Central Asia, the vast territory of Kazakhstan has generated huge demands for long-distance logistics transportation. Shacman has precisely provided high-performance tractor trucks, which have become reliable partners for Kazakh logistics enterprises on long-distance transportation routes with their excellent power performance and fuel economy. In Tajikistan, where electromechanical projects are booming, Shacman has tailored and increased the supply of dump trucks for it. With their sturdy body structures and powerful load-bearing capacities, these dump trucks have played an important role in engineering construction sites. In the Uzbekistan market, Shacman’s van trucks have become star products in the local commercial transportation field due to their outstanding cargo space and safety protection performance, and are highly favored by users.
Market Penetration: Consolidation and Expansion of Regional Advantages
Shacman’s performance in the five Central Asian countries is remarkable. Statistics show that it has occupied more than 40% of the market share among Chinese heavy-duty truck brands, firmly taking the leading position. Among them, its market share in Tajikistan has even exceeded 60%, which means that for every two Chinese heavy-duty trucks, one is from Shacman, reaching a new height in brand influence and market recognition.
The establishment of this market advantage stems not only from the precise customization of products but also from the all-round market support system built by Shacman in the local area. From professional pre-sales consultations and customized personalized vehicle purchase plans, to efficient vehicle delivery and technical training during the sales process, and then to 24/7 round-the-clock after-sales service response and sufficient spare parts supply, Shacman has deeply rooted in the local market with the concept of the whole life cycle of services and has established long-term and stable cooperative relationships with customers.
Service Upgrade: Building a Global After-sales Service Network
Shacman deeply realizes that in the competition in the overseas market, products and services are like two wheels of a vehicle, and neither can be lacking. Therefore, in 2024, it has continuously increased its investment in and optimization of the overseas service network.
It has innovatively established a four-level linked service guarantee mechanism of “overseas service stations + overseas offices + headquarters remote support + special on-site services” to ensure that no matter where customers are in the world, they can enjoy Shacman’s professional, timely, and efficient after-sales services. In key logistics nodes such as regional economic circles and highway trunk lines, it has accelerated the layout of service and spare parts networks, greatly shortening the service response time and spare parts distribution cycle. Meanwhile, a series of characteristic service measures, such as “service shuttle vehicles”, “call centers”, “comprehensive on-site training for new products”, and “spare parts replacement policies”, have been launched, further enhancing the customer service experience, strengthening brand loyalty, and improving user word-of-mouth.
Sales Soaring: The Steady Growth of Export Performance
Driven by the “Country-Specific Strategy”, Shacman’s overseas sales of heavy-duty trucks have shown a steady growth trend in 2024. Data in the first quarter shows that the export of various types of vehicles has increased by 10% year-on-year, and the overseas market ownership has successfully exceeded 230,000 units. The sales network of its overseas heavy-duty truck brand, Shacman, has extended to more than 140 countries and regions around the world, and its export volume and export value have always ranked among the top in the domestic industry.
Behind this series of remarkable data is Shacman’s keen insight into global market trends, its unremitting pursuit of product quality, and its strict control of service quality. Each Shacman heavy-duty truck exported overseas carries the advanced technology and excellent quality of China’s heavy-duty truck manufacturing industry and has become a powerful witness to the journey of Chinese brands to the world.
Looking ahead, Shacman will continue to adhere to the core value of “customer-centeredness”, continuously deepen the connotation of the “Country-Specific Strategy”, and continue to make efforts in product innovation, technological upgrading, and service optimization. It will constantly expand the overseas market territory, strengthen in-depth cooperation and coordinated development with global partners, and is committed to providing global users with more intelligent, environmentally friendly, and efficient heavy-duty truck products and comprehensive transportation solutions, continuing to write a glorious chapter for Chinese brands on the global commercial vehicle stage.
Post time: Dec-10-2024
