Shacman Heavy Trucks: Writing a Brilliant Chapter in the Algerian Market

In Algeria, a land full of opportunities and challenges, Shacman heavy trucks have successfully created an remarkable development story with their excellent quality and unremitting efforts, becoming a mainstay in the local heavy truck field.

Since entering the Algerian market in 2006, Shacman has embarked on its glorious journey. In that year, it cooperated with EURL GM TRADE and successfully exported the first batch of 80 heavy trucks, marking its initial appearance in the Algerian market. Subsequently, the commencement of the Algerian East-West Expressway Project became an important opportunity for Shacman’s development. Nearly 1,300 Shacman heavy trucks stood out with their outstanding performance in the project, winning wide acclaim and a solid reputation, laying a solid foundation for the large-scale expansion into the market in the following years.

With the passage of time, the brand awareness of Shacman in Algeria has reached a new height. By the end of 2008, the number of heavy trucks in possession approached 10,000, and the sales volume soared to 6,000 in 2009, advancing triumphantly all the way. In 2010, while consolidating traditional markets, Shacman actively expanded into emerging markets, taking a crucial step in its global strategic layout and increasing its influence in Algeria day by day.

The success of Shacman in Algeria not only stems from the increase in sales figures but is also more reflected in the in-depth promotion of the localization strategy. In 2016, it joined hands with the Mazouz Group to build an automobile assembly plant in the industrial park of Setif Province, which is a milestone. The plant was completed and put into production in 2018, covering an area of 20,000 square meters. It is the largest overseas assembly plant of Shacman and also the first Chinese brand automobile assembly plant in Algeria, with an annual designed capacity of 3,000 vehicles. This pioneering effort has made Shacman a leader in the local heavy truck industry and has the exclusive assembly license.

In terms of products and services, Shacman is constantly striving for perfection. In view of the harsh working conditions such as high temperature and sandstorms in Algeria, Shacman carefully optimizes its products. Whether it is the classic F2000 dump truck or the later-launched X3000 tractor truck, they have conquered local customers with their strong adaptability and excellent performance and become star products in the market. At the same time, Shacman has constructed a complete sales network in six major cities in northern Algeria, with 20 service stations scattered around like stars, and technical personnel on standby at any time to provide customers with attentive and efficient after-sales services, comprehensively ensuring customers’ worry-free operation.

Today, the number of Shacman heavy trucks in possession in the Algerian market is nearly 40,000, accounting for more than 80% of the market share of Chinese heavy truck brands, indisputably becoming the number one brand. Looking ahead, Shacman will continue to take root in Algeria. Based on the current situation of local industrial development, it will promote the transformation and upgrading of the joint venture factory from finished product assembly to complete knockdown assembly, continuously deepen cooperation, contribute to the take-off of the Algerian automobile industry, continue to write its own immortal legend in this land, and also set an example and benchmark for win-win cooperation in the global heavy truck industry.