One of the earliest Chinese heavy truck enterprises to go global. In the African market, Shacman Heavy Trucks has taken root for more than ten years. With excellent quality, it has won widespread favor from many users and become one of the important choices for local people to buy vehicles.
In recent years, Shacman Heavy Trucks has seized the opportunities in the international market. According to different countries, customer needs and transportation environments, it has implemented the “one country, one vehicle” product strategy, tailored overall vehicle solutions for customers, competed for overseas market shares in Europe, America, Japan, South Korea and other regions, and enhanced the influence of Chinese heavy truck brands. At present, Shacman has a complete international marketing network and a standardized global service system overseas. The marketing network covers regions such as Africa, Southeast Asia, Central Asia, West Asia, Latin America and Eastern Europe. Meanwhile, Shacman Group has built local chemical plants in 15 countries jointly building the “Belt and Road Initiative”, such as Algeria, Kenya and Nigeria. There are 42 overseas marketing areas, more than 190 first-level dealers, 38 accessory central warehouses, 97 overseas accessory exclusive stores, and more than 240 overseas service outlets. The products are exported to more than 130 countries and regions, and the export volume remains at the forefront of the industry. Among them, the overseas brand of Shacman Heavy Trucks, SHACMAN heavy trucks, has been sold to more than 140 countries and regions worldwide, and the overseas market holdings exceed 230,000. The export volume and export value of Shacman Heavy Trucks rank among the top in the domestic industry.
From the perspective of market demand, the infrastructure construction and logistics transportation industries in Africa are developing rapidly, and the demand for heavy trucks is also increasing. At the same time, with the continuous economic development of African countries and the emphasis on environmental protection, the demand for new energy heavy trucks is also gradually increasing. Shacman Heavy Trucks can seize this market opportunity, increase investment in the African market, and launch more products suitable for the needs of the African market.
From the perspective of technology research and development, Shacman Heavy Trucks has always been committed to technological innovation and product upgrading, continuously improving the quality and performance of products. Shacman Heavy Trucks has a strong technology research and development team and advanced production equipment, which can meet the needs of different regions and customers. At the same time, Shacman Heavy Trucks is also actively promoting the research and development and production of new energy heavy trucks to prepare for future market competition.
From the perspective of brand influence, as one of the leading brands in the Chinese heavy truck industry, Shacman Heavy Trucks also has a high reputation and popularity in the international market. The product quality and after-sales service of Shacman Heavy Trucks have been recognized and trusted by the majority of customers, which has laid a solid foundation for its growth in the African market.
To sum up, Shacman Heavy Trucks has great growth potential in the African market. However, to achieve sustained growth, Shacman Heavy Trucks still needs to continuously improve product quality and performance, strengthen brand building and market promotion, improve after-sales service levels to meet the needs and expectations of customers. At the same time, Shacman Heavy Trucks also needs to pay attention to changes and trends in the international market and adjust market strategies in a timely manner to adapt to the needs of different regions and customers.
Post time: Jul-18-2024
