SHACMAN Heavy Trucks: Strong Expansion in Overseas Markets, Leading the New Trend of Chinese Heavy Truck Exports

In the fierce competition of the global heavy truck market, SHACMAN Heavy Trucks is emerging as a leader in the field of Chinese heavy truck exports with its astonishing development momentum. Relying on its excellent product performance, innovative technologies, and precise layout in overseas markets, SHACMAN has demonstrated strong competitiveness on the international stage.​

SHACMAN’s export performance has been booming. Data shows that in 2024, the export volume of SHACMAN heavy trucks soared to 61,000 units, and its products are sold in more than 140 countries and regions around the world, with the international market inventory exceeding 360,000 units. Behind this achievement is SHACMAN’s years of deep cultivation and continuous investment in overseas markets. Nowadays, for every 5 heavy trucks exported from China, 1 is from SHACMAN. Its share in the Chinese heavy truck export market exceeds 20%, and it has become a shining name card for Chinese heavy trucks to go global.​

Take the Central Asian market as an example. SHACMAN heavy trucks are taking the lead. In the five Central Asian countries, the market share of SHACMAN heavy trucks exceeds 40%, ranking first among Chinese heavy truck brands. In Tajikistan, one out of every two Chinese heavy trucks is from SHACMAN. To better adapt to the complex geographical environment and climate conditions in Central Asia, SHACMAN has launched a series of targeted products. For instance, the X3000 all-wheel-drive desert tractor, specially “tailor-made” for desert operations in the Middle East, has sold more than 300 units since its launch in 2023. Considering the hot climate there, the vehicle is equipped with a constant temperature parking air conditioner, which greatly improves the driving comfort. For the Eastern European market, the X6000 heavy truck launched by SHACMAN is equipped with an independent warm air system, which can not only ensure the temperature in the cab but also help the engine start in cold conditions, meeting the usage needs of local users in low-temperature environments.​

Since 2018, SHACMAN has innovatively proposed the “one vehicle for one country” product strategy, accurately transforming market application demands into product solutions. This year, based on the original 448 product models, SHACMAN has further expanded the types of “one vehicle for one country” products to 692, fully meeting the diverse needs of customers in different countries and regions. This product strategy tailored to local conditions has won SHACMAN a good reputation in overseas markets.​

In addition to product adaptability, SHACMAN also spares no effort in technological innovation. In the field of new energy heavy trucks, SHACMAN is also at the forefront. In 2024, the orders for SHACMAN new energy heavy trucks and light trucks continued to soar, with the sales volume of new energy vehicles reaching 13,800 units, a year-on-year increase of 212.6%. By strengthening in-depth cooperation with upstream and downstream enterprises in the industrial chain such as CATL and EVE Energy, SHACMAN provides customers with an overall solution including vehicles, stations, piles, and finance, improving product and service quality, and laying a solid foundation for its expansion in the overseas new energy heavy truck market.​

SHACMAN is also constantly making efforts in the construction of sales and service networks. Take the Saudi Arabia marketing area as an example. In 2024, SHACMAN has sold nearly 3,000 heavy trucks here. In January alone, 450 heavy trucks were delivered to local customers, and a new 4S store was opened, further enhancing its market influence. The complete sales and service network not only facilitates customers to purchase vehicles but also enables customers to have no worries during the usage process.​

In 2024, the export growth rate of Shaanxi Automobile reached 215%, ranking first in the country, and SHACMAN has made great contributions to this. In the future, SHACMAN will continue to rely on its product advantages, technological innovation capabilities, and complete service system to ride the waves in overseas markets, injecting a continuous stream of impetus into the export development of the Chinese heavy truck industry and leading the Chinese heavy truck industry to a new height in the global market.