In the heavy truck field in 2024, Shaanxi Automobile Heavy Truck is like a bright star, shining in the domestic and foreign markets.
I. Sales Data and Market Performance
1.Domestic market:
·From January to June in 2024, the cumulative sales of Shaanxi Automobile Heavy Truck exceeded 80,500 vehicles, and the orders exceeded 30,000 vehicles. The market share has reached 15.96%, an increase of 0.8 percentage points compared with the whole of last year (the statistical caliber is the domestic civilian product sales of Shaanxi Heavy Truck, excluding military vehicles and exports).
·In the natural gas heavy truck market, Shaanxi Automobile Heavy Truck has made early layouts. From January to June, natural gas heavy trucks accounted for nearly half of the industry’s sales. Relying on the product lineup advantages of Weichai and Cummins dual power chains and four platforms, its natural gas heavy trucks have the characteristics of “saving gas and money”, and its market holdings and product performance are in the leading position in the industry. In the first half of the year, the sales of Shaanxi Automobile Heavy Truck in the natural gas market increased by 53.9% year-on-year, continuously outperforming the overall market.
·In the new energy field, from January to June, the orders of Shaanxi Automobile’s new energy heavy trucks exceeded 3,600 vehicles, with a year-on-year increase of 202.8%, and the sales exceeded 2,800 vehicles, with a year-on-year increase of 132.1%. The market share reached 10%, an increase of 4.2 percentage points year-on-year, rising to the first among mainstream enterprises in the single factory in the new energy market. Its new energy products have achieved full-scene coverage and have been put into application in multiple fields, and the product performance and reliability have been fully verified.
·In the aspect of freight vehicles, through measures such as comprehensive product upgrades and strengthening the layout of exclusive channels, the sales volume of freight vehicles increased by 6.3% year-on-year from January to June, and the market share increased by 0.2 percentage points year-on-year, an increase of 0.5 percentage points compared with the whole of last year.
2.Export market
·In 2023, the exports reached 56,500 vehicles, with a year-on-year increase of 65%, reaching a new high in “going overseas” again.
·On January 22, 2024, the Shaanxi Automobile Heavy Truck overseas brand shacman’s global partner conference (Asia-Pacific) was held in Jakarta. Partners from Indonesia, the Philippines and other countries shared successful cases, and the representatives of 4 partners signed sales targets of thousands of vehicles.
·Shaanxi Automobile Delong X6000 has been introduced in batches in Morocco, Mexico, the United Arab Emirates and other countries, and Delong X5000 has been in batch operation in 20 countries.
·Shacman’s offset dock trucks have landed in large international ports such as Saudi Arabia, South Korea, Turkey, South Africa, Singapore, the United Kingdom, Poland, and Brazil, becoming a major brand in the international dock truck segment.
II. Product Advantages and Market Strategies
The reasons why Shaanxi Automobile Heavy Truck can achieve such brilliant results lie in its various advantages and strategies:
1.Product advantages:
·Advanced manufacturing processes ensure the high quality and reliability of heavy trucks.
·Precisely optimize product designs according to different market demands, and launch heavy truck models that adapt to various road conditions and transportation needs.
2.Market strategies:
·Pay attention to establishing a complete after-sales service system to provide all-round support and guarantee for customers, and enhance customers’ trust and recognition of the Shaanxi Automobile brand.
·Actively layout the new energy track and seize the opportunity of “oil to gas” in advance to continuously adapt to market changes.
In the future, Shaanxi Automobile Heavy Truck will continue to increase R & D investment, improve product quality and technical level, and further expand the domestic and foreign markets, contributing more to the global transportation industry. It is believed that Shaanxi Automobile Heavy Truck will surely continue to write a glorious chapter in the domestic and foreign markets, become a leading brand in the Chinese heavy truck industry, and continuously promote the going global of Chinese heavy trucks.
Post time: Aug-01-2024
