Shaanxi Automobile Group Co.,Ltd. continues to increase its product research and development efforts, focusing on global customers, accelerating product upgrading and iteration through big data analysis and in-depth market research, and combining with local working conditions and environmental factors. According to the personalized needs of the local market, the overall vehicle solution is customized from the aspects of products, services, accessories, intelligent network connection and so on, to achieve a middle and high-end breakthrough. Shaanxi Automobile Group Co.,Ltd. has implemented 182 new product development projects in overseas markets, and completed the introduction of 7 offset dock vehicles. At present, Shaanxi Automobile Group Co.,Ltd.’s offset terminal trucks have landed in Saudi Arabia, South Korea, Turkey, South Africa, Singapore, the United Kingdom, Poland and Brazil. Shaanxi Automobile Group Co.,Ltd. competes with international famous brands and has become the first brand in China in the field of offset dock trucks in the international market. This year, on the basis of 2023, Shaanxi Automobile Group Co.,Ltd. will expand the product category of “one country, one car” to 597 models, with a wider market coverage, higher market segmentation accuracy, more in line with the personalized needs of local customers. At the same time, Shaanxi Automobile Group Co.,Ltd. optimizes the product configuration of existing models to enhance product competitiveness. In terms of traditional advantages such as soil transportation, coal transportation and infrastructure project vehicles, the dump truck order sales accounted for more than 50% in the first quarter through product optimization and upgrading measures. In addition,Shaanxi Automobile Group Co.,Ltd. promoted the X6000 and X5000 premium products, and the proportion of tractor orders increased to 35% in the first quarter. Thanks to the precise layout and improved product competitiveness, Shaanxi Auto has launched new Euro 5 and Euro 6 products in key markets such as Saudi Arabia and Mexico, and achieved batch orders.
Post time: May-27-2024
